Verkkosivujen kävijämäärä ei toimi ulkoasun mittarina

Vaikka verkkosivujen kävijämäärä on huono mittari jo sinänsä, on vielä huonompi idea käyttää verkkosivujen kävijämäärän muutosta uudistetun ulkoasun toimivuuden mittarina.

Googleen tai muille linkittäville sivuille ei yksinkertaisesti vaan näy, millainen layout tai värimaailma sivustolle on milloinkin päätetty valita. Kävijämäärän tuijottamisen sijaan kannattaisi sen sijaan keskittyä esimerkiksi sivuston kävijöiden laadun ja tavoitteiden toteutumisen seuraamiseen. Kävijälukujen lasku ei monesti ole suorassa suhteessa tavoitteisiin, joskus jopa toisin päin.

Jos laskevat kävijämäärät kuitenkin huolestuttavat, ensin kannattaa tarkistaa, johtuuko lasku vanhojen vai uusien vierailijoiden määrän muutoksesta ja tarkastella syvemmin millä tavalla palaavien kävijöiden muutos sivustolla on muuttunut. Jos uudet vieraiijat ovat vähentyneet, on syy varmasti sivuston ulkopuolella tai sitten syvemmällä sisällä.

Ps. Samuli Raappana halusi vielä auki jääneen muokkausruudun välityksellä muistuttaa: Munkkikahveista haluaisin sanoa vielä sen verran että ei mitään rajaa kuinka hyviä pullia saakaan ostettua leipomosta Elosen!!!

Stickybits makes real world objects part of social media

Today Jouni Sutinen introduced me to a very interesting application for iPhone called Stickybits. According to the homepage it is a fun and social way to attach digital content to real world objects such as gift cards, business cards, food products and basicly anything that has a barcode printed on it. In other words: it lets you to make every object in the world a part of social media and expose them to both positive and negative valuing. You can also see where the barcode was last scanned which can help you organize your logistics and for example track when your items have reached their destination.

In the future you might be able to walk in to a store, pick a product you’re interested in and scan the barcode for more information. People can review products or add recipes to foods while manufacturers can add more detailed information that might have not fit on the package. Think about buying for example a piece of furniture and in the barcode having a detailed instructional video on how to assemble it. Since some products have unique barcodes I can even see how companies could use the provided technique in problem tracking and customer service. In this sense Stickybits could become the ultimate product information database.

How does it work

  1. Use your iPhone / Android to scan a barcode
  2. Attach your content to the barcode

For example I scanned the barcode of my notebook and added a comment saying: “My newest notebook.” which doesn’t make much sense considering what Stickybits is best for but gives you the idea: I can take any product and say what I want to say about it. It couldn’t get much easier.

Stickybits also lets you buy their unique barcodes for your own use if you for example wanted to send your friend something and add a message to it. Just scan the bar and type in your message.

More about Stickybits

  1. Stickybits official site
  2. The Secret Lives Of Objects: StickyBits Turn Barcodes Into Personal Message Boards
  3. Stickybits: Portal to Another Dimension or Graffiti for Nerds?

PC Boy’s Journey To Mac in short

Six months ago I believed in personal computers equipped with Windows. I laughed at those with strong faith in Macs and told myself that their easy lifestyle with Apple’s iMacs and ProBooks was mere exaggeration and self-deceit. Little did I know.

In 2009 I went to spend my Christmas vacation still a devoted PC Boy. Through holidays I installed another Windows and spent my time cleaning registries – I was sure this was what Mac people surely had to do at some point too.

When I came back from my two weeks of rest I found out that someone had replaced my old work computer with a Mac Pro. It wasn’t a new hardware but had a fresh OS installed. I sat down and finally decided to give Mac a chance.

During the next couple of weeks work was easier than ever before – no longer did my computer problems and waiting for something to happen take 45 minutes of my day. Everything just seemed to work like a dream. I decided I wanted to try the Apple life through an iPhone as well, so I kindly asked my employer to get me one, which now seems like one of the largest steps away from Windows.

The next two months put a nail in Windows’ coffin. Mac Pro showed no signs of giving up even though my habit of leaving programs in the background had gotten a lot worse. It easily handled my Photoshop files with hundreds of layers and still played me tracks on Spotify and notified me about recent happenings on Tweetdeck and Yammer – something I could only dream of while working on Windows. I downloaded all kinds of cool programs for my iPhone and Mac and at home noticed that I’d rather not put on my old Windows computer at all.

In the beginning of May my home computer’s power button broke and I noticed that I had already subconsciously decided to buy a Mac as my new computer – there was no chance I’d torture myself with the uncertainties of another Windows PC. I managed to fix the button but I still felt I had to make the change.

Summary of what I think made me buy

  1. Despite the prejudice I had, Apple’s products actually worked – which is something that I can’t say about Windows. The best business model in the world is still probably to make stuff that’s insanely great.
  2. Choosing was easy: after I had decided that I didn’t need MacBook’s mobility, the selection was pretty easy to narrow down to two. On the contrary, buying a PC is usually about making the same decisions again on every component: which memory, which hard drive, which DVD-drive etc.
  3. Probably partly because of the narrowed selection I could get my iMac the same day I walked in the store to make the purchase – no waiting period to change my mind.

Even the slightly unwelcoming feeling at the store I purchased my Mac from couldn’t stop me from buying. I was actually prepared to buy accessories too, but no one cared to ask.

Now I’m typing this on a new iMac and don’t have the slightest regret that I decided to end my relationship with Windows.

Verkkokirjoittaminen: linkit

Löysin arkistoista loistavan älä-tee-näin -esimerkin, kuinka hyvässä verkkotekstissä ei käytetä linkkejä.

Tyypillisin virhe on kirjoittaa linkkitekstiksi linkin kohdetta kuvaamaton kehotus, kuten “Lue lisää”, “lataa tästä” tai pahimmassa tapauksessa “täältä”. Esimerkissä linkit oleellisille sivuille tai dokumentteihin oli toteutettu jälkimmäisellä tavalla, joka ei auta kävijää löytämään oleellista sisältöä silmäilemällä.

Vertailun vuoksi muotoilin tekstiä hieman uudestaan käyttäen linkkiteksteinä kuvaavia sanoja. Nyt käyttäjän on jo selvästi helpompi silmäillä kokonaisuus läpi ja linkkien takaa löytyvistä asioista syntyy selkeämpi kuva.

Linkit kuvaavilla sanoilla

Teksti ei kuitenkaan edelleenkään ole kovin soljuvaa ja linkkien väliin jäävät osuudet tuntuvat pääosin ylimääräiseltä höpötykseltä. Iteroidaanpa tekstiä käyttäjän iloksi vielä kertaalleen.

Linkit listassa

Nyt käyttäjällä on selkeä lista, josta hän tietää kaikkien tärkeimpien tiedostojen löytyvän, eikä turhaa energiaa kulu täytesanoja lukiessa. Ihanaa!

Oldschool is good if it has value

Old doesn’t necessarily mean bad. Despite the rising of social media there are still old means of marketing that are absolutely valid. There’s still room for web sites, fan clubs and newsletters.

It all boils down to value – if you have nothing to offer, it’s bad. If you have a web site with no useful content to the user, it’s bad. Fan club with nothing to offer, bad. Newsletter, where you remember to tell about your new recruitments but nothing that rocks the receivers world, bad again. Even your facebook site with 5000 likes is bad, because they’re about to leave right after you’ve stopped adding value!

In my honest opinion: if you want to succeed, think about what’s the value for the user, receiver, liker etc.